After countless requests, and with more than 10 years experience in the fashion industry, Danish couple
Jacob & Cathrine Høilund decided to set out on an adventure to create a street fashion brand for boys aged
2–14 years.
The couple, married with three kids, identified a gap in the market after having difficultly finding cool things
for their eldest son. Cathrine says: “Whilst finding pretty stuff for our daughter was never a problem, it soon became obvious
that there was a big need for a cool, comfort
able and fashion-forward brand for boys. That's how Someday
Soon was born."
Someday Soon is a premium street fashion brand intended for boys but looks awesome on girls too!
Look out for amazing all-over-prints, comfortable and cool sweatpants, amazing outerwear and accessories too.
After countless requests, and with more than 10 years experience in the fashion industry, Danish couple
Jacob & Cathrine Høilund decided to set out on an adventure to create a street fashion brand for boys aged
2–14 years.
The couple, married with three kids, identified a gap in the market after having difficultly finding cool things
for their eldest son. Cathrine says: “Whilst finding pretty stuff for our daughter was never a problem, it soon became obvious
that there was a big need for a cool, comfort
able and fashion-forward brand for boys. That's how Someday
Soon was born."
Someday Soon is a premium street fashion brand intended for boys but looks awesome on girls too!
Look out for amazing all-over-prints, comfortable and cool sweatpants, amazing outerwear and accessories too.